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Project "Valorisation and Improving of Management of Small Historic Centers in the Eastern Partnership Region (VIVA EAST)"

Countries participating in the project

Duration: 24 months

Goal: Bringing territorial added value by an integrated approach of cultural heritage


  • Smart reinforcement of Small Historic Center and Landscape Systems.
  • Participatory integrated actions of heritage enhancement.
  • Enhancement of EaP cultural heritage.
  • Local development through joint activities in the Network.

What does VIVA EASTPART propose?

VIVA EAST carries on an analysis on best practices in the field of long term cultural and environmental heritage revaluation in Europe, focusing on the Eastern Europe specificities. The study is carried on by a team of international experts, led by experimented university researchers. The project aims to translate the best practice examples in the context of small historic centers. Consequently, VIVA EAST will elaborate a methodology on cultural and environmental heritage valorization, engaging local stakeholders involved in spatial, cultural and tourism activities in the three pilot areas: Romania — Hartibaciu Valley micro-region, Armenia — Tavush region and Republic of Moldova — Cahul County.

The VIVA EAST methodology will bring territorial added value by an integrated approach of cultural heritage and natural environment and will create an international network, facilitating cooperation, professional and cultural exchanges throughout the Eastern partnership region.

The activities in the pilot areas (action plans and pilot projects), together with the digital identity, are designed to stimulate stakeholder’s participation, to promote local experiences and values, and, nevertheless, to test the methodology and stimulate the sustainable economic development of the territory. The pilot projects’ implementation will respect the principles that rest at the basis of the VIVA EASTPART project: long term sustainable valorization of the cultural and environmental heritage.

How will the project be implemented?

The main steps in implementing VIVA EAST consist of:

  • Defining and developing an integrated methodology on conservation led sustainable development in small historic centers in the Eastern Partnership area.
  • Raising awareness through actions at the national and local level regarding the potential of the cultural and environmental heritage of small historic centres as a resource for smart growth and sustainable development.
  • Identification of interested stakeholders and local actors together with whom we will elaborate an action plan in each pilot area for the economic development of the three small historic centres through activities that will promote the cultural and environmental heritage as main values.
  • Dialogue between researchers, public authorities, economic actors and local community members in order to elaborate promote in an integrated manner the cultural heritage, to develop a common identity and to attract tourists.
  • Workshops that will analyse the problems and solution of the three areas engaged in the project in order to find real answers for the sustainable economic development
  • Implementation of pilot projects in Romania- Hartibaciu Valley microregion, Armenia- Tavush area and Moldavia- Cahul county.
Read more on Project's Website:


Participating countries:

    Armenia, Italy, Moldova, Romania

    Lead Partner:

    • Association for Urban Transition (Romania)

    Other Partners:

    • Cross Border Cooperation and European Integration Agency (Moldova)
    • Architecture and Town Planning Department of Polytechnic of Bari University (Italy)
    • ARMECAS Armenian Ecotourism Association NGO (Armenia)